UI/Graphic Designer
Ashley Wu

UI/UX Design | Graphic Design | HTML5, CSS3, Bootstrap, WordPress

About Me

Highly motivated and results-oriented UI/UX designer and graphic designer with over 10 years of experience driving user engagement and business growth across diverse industries, including e-commerce, online lottery, and vacation rentals. Proven ability to translate user research and market insights into innovative and effective digital solutions.

Independent UI Graphic Designer

Dec 2018 – Present
Calgary, AB Canada (Remote)

– Helped a vacation rental startup grow from the ground up in a highly competitive market.
– Created visually compelling and user-friendly designs, including business plans and mobile apps, to attract and retain customers.
– Implemented innovative design strategies to enhance user experience and streamline business processes.
– Successfully expanded the client’s business across Canada, Mexico, and Japan within four years, establishing a strong market presence and achieving significant growth.

UI/UX Designer

Jul 2017 – Mar 2020
Richmond, B.C. Canada (Hybrid)

Led the design process of SaaS products from 0-1 for vacation rental management and vacation rental platform design.
Conducted thorough UI/UX research to develop innovative solutions, working closely with the development team to ensure the seamless implementation of these designs.
– Successfully launched the SaaS products, which improved productivity by 61% and 56%.
– Collaborated with the marketing team to craft visually compelling graphics and business plans, drove a 560% increase in bookings in the first year.
Mentored and coached junior UX designers and graphic designers.

Marketing and Partnerships Specialist

Jun 2019 – Aug 2021
Vancouver, B.C. Canada (Remote)

– Tasked with expanding a client’s education business into Canada from scratch.
Conducted thorough Canadian education market research, trained employees on local market nuances, and formed strategic partnerships with aligned schools to establish a robust local presence.
– Successfully organized an offline event that attracted 111 potential clients, significantly boosting the client’s market entry and brand visibility.

Web Designer

Allwin Global Technology
May 2014 – Feb 2017
Taipei, Taiwan

Worked with development teams to adapt various branding styles into the product’s UI and ensured compatibility across different browsers through front-end HTML/CSS development, and drove a 170% increase in revenue.

Web Designer

Taipei Digital Advertising
Apr 2013 – Apr 2014
Taipei, Taiwan

Working within a dynamic agency environment, I’ve had the privilege of tackling a diverse range of projects, each presenting its unique challenges and opportunities. Whether it’s crafting an elegant e-commerce platform, a captivating portfolio site, or a functional corporate web presence, I approach each project with enthusiasm and a meticulous eye for detail.

Graphic Designer

Colive tea
Jul 2011 – Feb 2013
Taipei, Taiwan

Creating impactful product packaging, in-store collateral, and print materials that aligns with brand messaging and drives sales. Designed visually stunning graphics for websites that enhance the user experience and drive engagement. In addition to my design expertise, I’ve gained valuable experience in ensuring product quality by engaging in direct, in-person communication with printing factories and photographers.

Asia University

B.A. of Design
Sep 2007 – Jun 2011
Taichung, Taiwan

Skills & Tools
Product Research
SaaS Product Design
Figma / Sketch
Front-end UI Development
Adobe Creative Clouds
Agile methodology
Microsoft Office
Google Workspace

Contact Me

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